Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider

Can't sell?
Let buyers bid.

As the Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider, Paipaitong works within the Alibaba Assets platform transaction environment and combines an online platform + Exclusive Agent + proactive marketing + public competitive bidding to give property owners a new model for online property transactions.

Every property deserves a selling strategy that suits it better.

Free property diagnosis

WHY

Failing to sell is often not a problem with the property itself.

Many properties stay listed for a long time without selling. That does not mean the property has no value; it means the transaction method has not made the most of what the property offers.

Insufficient exposure

Listed for a long time, yet only a limited number of buyers ever see the property.

Limited buyer reach

The property relies mainly on local channels, making it hard to reach a wider pool of potential buyers.

Repeated one-to-one negotiation

The price is largely led by a single buyer, which slows the transaction down.

Insufficient marketing presentation

Photographs, video and copy lack professional planning, so the value of the property is not fully presented.

No selling strategy

Different properties suit different transaction methods, yet many are listed without any overall plan.

When selling a property, what must be solved first is efficiency and trust.

Can't sell? Let buyers bid.

COMPARE

Different transaction methods bring a different experience of selling.

Comparison	Traditional sale	Paipaitong
Buyer source	Mainly local buyers	Alibaba Assets platform + all-channel promotion, reaching buyers nationwide
Promotion	Listed and waiting	Proactive marketing
Price formation	One-to-one negotiation	Public competitive bidding among multiple buyers
Service model	Dual-agency intermediation	Exclusive Agent
Transaction logic	List high, then discount downwards	Bidding upwards from a low starting price
Property presentation	Standard presentation	Professional marketing presentation
Transaction process	Relatively fragmented	End-to-end coordinated service

Different transaction methods lead to a different experience of selling.

CORE ABILITY

Four core capabilities that reshape the experience of selling.

Online platform

Working within the Alibaba Assets platform ecosystem, the property gains broader exposure and connects with more potential buyers.

Exclusive Agent

Serving sellers only, we build the selling strategy around the property owner's needs and always provide professional service from the owner's standpoint.

Proactive marketing

Professional photography, video production, copy planning and multi-channel distribution tailored to the property, raising its exposure.

Public competitive bidding

Through an open and transparent bidding mechanism, multiple buyers take part in the competition, supporting market-driven transactions.

An online platform + Exclusive Agent + proactive marketing + public competitive bidding, creating a more efficient and more transparent model for property transactions.

VALUE

Creating more favorable conditions for the transaction.

Wider

Broader buyer reach

An online platform and marketing promotion help more potential buyers learn about the property.

More competitive

Fuller market competition

A public competitive bidding mechanism places the transaction on a foundation of open competition.

More transparent

A more transparent transaction process

An open process and transparent information give the owner more on which to base decisions.

More specialized

More professional selling service

From property diagnosis to transaction coordination, professional support is provided throughout.

Our goal is not to promise a sale, but to help property owners create more favorable conditions for the transaction.

PROCESS

One strategy per property, support at every step.

Property diagnosis

Understanding the property, the owner's needs and the transaction objectives.

Market analysis

A comprehensive analysis combining market conditions with comparable properties.

Selling strategy

A transaction plan suited to the characteristics of the property.

Consignment agreement

Clarifying the scope of cooperation and formally starting the service.

Marketing presentation

Professional photography, video production, copy planning and property presentation.

Promotion and public competitive bidding

Promoting the property across multiple channels and organizing public competitive bidding.

Transaction coordination

Assisting with the transaction process to help the sale complete smoothly.

MARKETING

Professional marketing that presents the value of the property in full.

Professional photography

Video production

Property copywriting

New media distribution

Listing on the Alibaba Assets platform

Targeted promotion

Every property receives a marketing plan built around its own characteristics, rather than simply being listed.

COMPLETED CASES

Every completed transaction is genuine feedback from the market.

View more cases →

WHY US

Professional service that makes selling a property more reassuring.

4 years

Experience in property bidding

Authorized

Channel service provider for Alibaba Assets · Real Estate

30+

Partner institutions

Standardized

Operational service system

Ongoing

Online and offline training sessions

Official authorization certificate

Authorization ceremony

Training event

Team award

SUITABLE

If your property falls into any of the situations below, we suggest starting with a property diagnosis.

Listed for a long time without a sale
Looking to widen buyer reach
Looking for a more open and transparent transaction
Selling a property in another city
A clear plan to sell, with a wish to set the strategy in advance

Different types of property — homes, shops, offices and more — can all be professionally assessed according to their actual circumstances.

FAQ

Selling from overseas: your questions, answered.

Can I sell my Shenzhen property from overseas without travelling to mainland China?

If you meet the conditions, most of the process can be handled remotely through a compliant notarized power of attorney executed where you live. Only in certain special ownership situations may the property registration authority require you to attend in person. Paipaitong can pre-check your title in advance and tell you whether a trip to mainland China is necessary.

Is bidding on Alibaba Assets the same as a court-ordered sale? Could my property be forced to sell cheaply?

Voluntary owner-initiated bidding on Alibaba Assets is not a court-ordered sale. The property is listed at the owner’s own initiative, and the owner sets the minimum price; if bidding does not reach it, no sale takes place. Your property will not be sold off at a low price against your will, and a listing may also fail to attract a successful bid.

If I use the Exclusive Agent service and find a buyer myself, do I still pay a service fee?

Under the Exclusive Agent model, Paipaitong is engaged solely to run the Alibaba Assets channel for your property. If you complete a sale with a buyer you source yourself, no service fee is payable to us; a fee applies only to transactions completed through the Alibaba Assets channel. All rights, obligations and the engagement period are governed by the signed consignment agreement.

The proceeds are supervised by Alibaba Assets — how do I repatriate the funds compliantly after the sale?

The transaction proceeds are held under official supervision and, once the transfer of title is complete, released to the owner’s real-name mainland bank account. Moving funds across the border and repatriating them is subject to the foreign-exchange rules of mainland China and of your own jurisdiction, and must be handled by you. We provide process guidance, but we do not handle foreign-exchange settlement on your behalf.

As an overseas owner selling a Shenzhen property, are the taxes different from those for mainland owners — and can they be estimated in advance?

The tax rules that apply to overseas owners differ from those for mainland owners, and depend on the nature of the property, how long it has been held and whether it is the owner’s only home. We can provide an indicative tax estimate; the final amount is determined by the tax authority.

After I sign the consignment, will my identity documents and property information be passed around to many agents?

Under the Exclusive Agent model, Paipaitong is the only service provider authorized to handle the Alibaba Assets listing, so your identity documents and property materials are not distributed to multiple agencies. They are kept internally under our privacy rules and used only to complete the transaction.

The property has a tenant and the lease has not expired — can I still list it on Alibaba Assets and sell remotely?

A property with a lease can be listed for sale, but the lease, the tenant’s right to be informed and the handover conditions need to be clarified in advance. We help review the lease risks and set clear rules for viewings and handover, so that disputes do not arise later in the transaction.

The Shenzhen property is jointly owned or was inherited — can I consign it while based overseas?

Jointly owned and inherited properties require all title holders to reach agreement and to complete the corresponding notarization before the property can be consigned for listing. We can pre-check the title documents and tell you which materials still need to be supplied.

If I renew my travel document or my identity details change, will that affect the transfer of title in Shenzhen?

A change of identity document will affect the transfer of title, and a notarized certificate confirming that the documents refer to the same person is required. We recommend verifying that your documents are valid before you sell, so that the transfer is not held up mid-transaction.

If the listing attracts no successful bid, what fees will I incur and what happens to the property?

No success fee is charged if the property is not sold. If the listing attracts no bid, you can adjust the terms and list again, or go back to selling privately offline or through another channel. The property will not be disposed of against your will; the specifics are governed by the consignment agreement.