Paipaitong is a platform focused on online property transaction services.
As the Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider, we draw on the Alibaba Assets platform ecosystem to give property owners an online selling solution built on proactive marketing, open bidding and professional service. We also give partner institutions platform onboarding, Operations Mentoring, new-media marketing and AI enablement, so that the way property is transacted keeps evolving.
The internet makes property transactions more efficient, more transparent and more trustworthy.
Why we started Paipaitong
When a home does not sell, it is often not the property that is the problem, but the lack of a suitable route to market.
In conventional property transactions, homes tend to depend on offline channels and passive listings, which limits exposure and lengthens the selling cycle, while owners are easily drawn into round after round of price negotiation.
With the growth of the internet, property transactions are changing. More buyers find property information online and more transactions are completed online, opening up new possibilities for how homes are presented, marketed and transacted.
Paipaitong was founded against this backdrop. We want to use internet platforms, proactive marketing and open bidding so that more good homes are seen by more buyers who genuinely want them, and so that transactions become more efficient and more transparent.
From hands-on practice to a growing brand
We did not start with a company. We built deep business experience first, and then the brand.
Deepening our work in public competitive bidding for property
We began listing properties for sale as an auction institution, providing online selling services to property owners and steadily building experience in property operations and completed transactions. We were recognized as a KA merchant for several consecutive quarters and named an outstanding merchant in an annual flagship promotion.
Paipaitong is formally established
Shenzhen Paipaitong Information Technology Co., Ltd. was founded, opening a period of brand-led and more specialized development and a fuller service system for property owners and partner institutions.
Officially authorized
We became the Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider, offering partner institutions platform onboarding guidance, business training, Operations Mentoring and market enablement.
Partner recruitment conference (Shenzhen)
We successfully hosted the Alibaba Assets real estate business partner recruitment conference in Shenzhen, exploring new models for online property transactions with industry partners and helping more institutions understand and take part in public competitive bidding for property.
Continuing to support the industry
We have served 30+ partner institutions and continue to run online and offline training and business exchange activities, helping partner institutions launch their business quickly and advancing this new model for online property transactions together.
Brand strength
Time and results build professional capability you can trust
Official authorization · Professional service
As the Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider, Paipaitong has always operated to standard and served professionally. Drawing on the Alibaba Assets platform ecosystem, we support partner institutions across the whole process, from platform onboarding guidance and business training to Operations Mentoring and event support, while giving property owners a professional selling service so that every home gets the fullest possible exposure.
Two core businesses
Selling your property
We give property owners an online selling solution built on proactive marketing, open bidding and professional service.
Institutional partnerships
We help partner institutions launch public competitive bidding for property quickly, with platform onboarding, Operations Mentoring, new-media marketing and AI enablement.
Six capabilities that keep creating value
Platform enablement
Drawing on the Alibaba Assets platform ecosystem, we provide professional support to partner institutions.
Marketing and promotion
Professional photography, video production, property presentation and new-media distribution.
Property operations
We set the strategy for each property to raise its exposure and market interest.
Training and hands-on support
A standardized training system that helps institutions launch their business quickly.
AI enablement
Using AI to improve content production, operational efficiency and service capability.
Resource coordination
Connecting platform, institutional and industry resources for shared success.
What we believe
We respect the value of every home and hold to professional service.
Openness and transparency make the transaction process more reassuring.
Using the internet to make property transactions more efficient.
Growing together with property owners, partner institutions and partners.
Moving with the industry to create the future
Looking ahead, Paipaitong will continue to draw on the Alibaba Assets platform ecosystem and to drive innovation in the way property is transacted through an internet mindset. We hope to work hand in hand with more property owners, partner institutions and partners to build an open, efficient and transparent property transaction service ecosystem, creating lasting value for the industry.
Questions you may have about Paipaitong
What is Paipaitong?
Paipaitong is a brand of Shenzhen Paipaitong Information Technology Co., Ltd. and the Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider. It specializes in public competitive bidding for property (commercial auction), helping property owners sell through proactive marketing and open bidding.
What is public competitive bidding for property, and how does it differ from a court-ordered sale?
Public competitive bidding for property is a way of selling in which the property owner consigns the property voluntarily and the service provider markets it proactively and organizes open bidding. A court-ordered sale, by contrast, is enforced by a court and is handled by Alibaba Assets as designated by the Supreme People's Court. The two are entirely different in who initiates them, why they happen and how they proceed; public competitive bidding for property is not a court-enforced process.
How does the Paipaitong process work?
It usually has five steps: consignment and property assessment; preparation for listing (photography, copywriting, pricing advice); proactive marketing to reach buyers; open bidding; and completed transaction and fulfilment. The whole process runs on the Alibaba Assets platform ecosystem.
Which property owners is this suitable for?
It suits owners who want to speed up a sale, widen the pool of buyers and secure a higher price through open bidding, particularly properties that sit for a long time on a conventional listing and leave the owner in a weak bargaining position.
What is the relationship between Paipaitong and Alibaba Assets?
Paipaitong is the Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider and delivers public competitive bidding for property on the Alibaba Assets platform ecosystem. To find the selling plan that suits you, contact us.